Sánchez-Núñez, PabloCobo, Manuel J.Vaccaro, GustavoPeláez, José IgnacioHerrera-Viedma, Enrique2022-12-022022-12-022021-04-27Sánchez-Núñez P, Cobo MJ, Vaccaro G, Peláez JI, Herrera-Viedma E. Citation Classics in Consumer Neuroscience, Neuromarketing and Neuroaesthetics: Identification and Conceptual Analysis. Brain Sci. 2021 Apr 27;11(5):548http://hdl.handle.net/10668/4449Neuromarketing, consumer neuroscience and neuroaesthetics are a broad research area of neuroscience with an extensive background in scientific publications. Thus, the present study aims to identify the highly cited papers (HCPs) in this research field, to deliver a summary of the academic work produced during the last decade in this area, and to show patterns, features, and trends that define the past, present, and future of this specific area of knowledge. The HCPs show a perspective of those documents that, historically, have attracted great interest from a research community and that could be considered as the basis of the research field. In this study, we retrieved 907 documents and analyzed, through H-Classics methodology, 50 HCPs identified in the Web of Science (WoS) during the period 2010-2019. The H-Classic approach offers an objective method to identify core knowledge in neuroscience disciplines such as neuromarketing, consumer neuroscience, and neuroaesthetics. To accomplish this study, we used Bibliometrix R Package and SciMAT software. This analysis provides results that give us a useful insight into the development of this field of research, revealing those scientific actors who have made the greatest contribution to its development: authors, institutions, sources, countries as well as documents and references.enAtribución 4.0 Internacionalhttp://creativecommons.org/licenses/by/4.0/BibliometrixConsumer behaviourConsumer psychologyConsumer neuroscienceH-indexHighly cited papers (HCPs)ScientometricsScience mapping analysisSciMATNeuromarketingComportamiento del consumidorBibliometríaNeurociencia cognitivaPsicología cognitivaFactor de impacto de la revistaArtículo de revistaMedical Subject Headings::Information Science::Information Science::Computing Methodologies::SoftwareMedical Subject Headings::Information Science::Information Science::Communications Media::Publications::Bibliography as Topic::BibliometricsMedical Subject Headings::Analytical, Diagnostic and Therapeutic Techniques and Equipment::Diagnosis::Diagnostic Techniques and Procedures::Diagnostic Imaging::Magnetic Resonance ImagingMedical Subject Headings::Psychiatry and Psychology::Behavior and Behavior Mechanisms::Motivation::GoalsMedical Subject Headings::Anatomy::Nervous System::Central Nervous System::BrainMedical Subject Headings::Psychiatry and Psychology::Psychological Phenomena and Processes::Mental Processes::CognitionMedical Subject Headings::Analytical, Diagnostic and Therapeutic Techniques and Equipment::Investigative Techniques::Chemistry Techniques, Analytical::Spectrum Analysis::Magnetic Resonance SpectroscopyMedical Subject Headings::Information Science::Information Science::Communications Media::Publications::Bibliography as Topic::Bibliometrics::Journal Impact FactorMedical Subject Headings::Publication Type::Publication Formats::Journal Articleresearch article33925436Acceso abierto10.3390/brainsci110505482076-3425PMC8146570