TY - JOUR AU - Sánchez-Núñez, Pablo AU - Cobo, Manuel J AU - Vaccaro, Gustavo AU - Peláez, José Ignacio AU - Herrera-Viedma, Enrique PY - 2021 DO - 10.3390/brainsci11050548 SN - 2076-3425 UR - https://hdl.handle.net/10668/24978 T2 - Brain sciences AB - Neuromarketing, consumer neuroscience and neuroaesthetics are a broad research area of neuroscience with an extensive background in scientific publications. Thus, the present study aims to identify the highly cited papers (HCPs) in this research... LA - en KW - Bibliometrix KW - H-index KW - SciMAT KW - consumer behaviour KW - consumer neuroscience KW - consumer psychology KW - highly cited papers (HCPs) KW - science mapping analysis KW - scientometrics TI - Citation Classics in Consumer Neuroscience, Neuromarketing and Neuroaesthetics: Identification and Conceptual Analysis. TY - research article VL - 11 ER -