RT Journal Article
T1 Citation Classics in Consumer Neuroscience, Neuromarketing and Neuroaesthetics: Identification and Conceptual Analysis.
A1 Sánchez-Núñez, Pablo
A1 Cobo, Manuel J
A1 Vaccaro, Gustavo
A1 Peláez, José Ignacio
A1 Herrera-Viedma, Enrique
K1 Bibliometrix
K1 H-index
K1 SciMAT
K1 consumer behaviour
K1 consumer neuroscience
K1 consumer psychology
K1 highly cited papers (HCPs)
K1 science mapping analysis
K1 scientometrics
AB Neuromarketing, consumer neuroscience and neuroaesthetics are a broad research area of neuroscience with an extensive background in scientific publications. Thus, the present study aims to identify the highly cited papers (HCPs) in this research field, to deliver a summary of the academic work produced during the last decade in this area, and to show patterns, features, and trends that define the past, present, and future of this specific area of knowledge. The HCPs show a perspective of those documents that, historically, have attracted great interest from a research community and that could be considered as the basis of the research field. In this study, we retrieved 907 documents and analyzed, through H-Classics methodology, 50 HCPs identified in the Web of Science (WoS) during the period 2010-2019. The H-Classic approach offers an objective method to identify core knowledge in neuroscience disciplines such as neuromarketing, consumer neuroscience, and neuroaesthetics. To accomplish this study, we used Bibliometrix R Package and SciMAT software. This analysis provides results that give us a useful insight into the development of this field of research, revealing those scientific actors who have made the greatest contribution to its development: authors, institutions, sources, countries as well as documents and references.
SN 2076-3425
YR 2021
FD 2021-04-27
LK https://hdl.handle.net/10668/24978
UL https://hdl.handle.net/10668/24978
LA en
DS RISalud
RD Apr 7, 2025