RT Journal Article
T1 The Nutritional Profile of Food Advertising for School-Aged Children via Television: A Longitudinal Approach.
A1 Campos, Daniel
A1 Escudero-Marín, Mireia
A1 Snitman, Camila M
A1 Torres-Espínola, Francisco J
A1 Azaryah, Hatim
A1 Catena, Andrés
A1 Campoy, Cristina
K1 childhood obesity
K1 food preferences
K1 screen time
AB The prevalence of childhood obesity continues to increase. Screen time, one of the most documented reasons for the obesogenic environment, enhances childhood obesity, since advertisements for unhealthy food products are still broadcast on channels for children. This is presently one of the main challenges for the government in Spain, since the current laws and obligations are not updated. This study aims to analyze food advertising aimed at children on Spanish television in 2013 and 2018 on children's and general channels to test the effect of laws and obligations over time. In total, we viewed 512 h of the most viewed channels, two children's and two general channels, during the week and on weekends during specific periods of 2013 and 2018. Food advertising was categorized as core, non-core, and other food advertisement (CFA, NCFA, and OFA, respectively) according to the nutritional profile. A total of 2935 adverts were analyzed, 1263 in 2013 and 1672 in 2018. A higher proportion of NCFAs were broadcast on children's channels than in prior years, rising from 52.2% to 69.8% (p  2.5; p
SN 2227-9067
YR 2020
FD 2020-11-17
LK https://hdl.handle.net/10668/28413
UL https://hdl.handle.net/10668/28413
LA en
DS RISalud
RD Apr 17, 2025