TY  - JOUR
AU  - Lopez-Doblas, Manuela
AU  - Perez-Corral, Olivia
AU  - Gomez-Dominguez, David
AU  - Danet-Danet, Alina
PY  - 2019
DO  - 10.3145/epi.2019.mar.24
SN  - 1386-6710
UR  - http://hdl.handle.net/10668/19209
T2  - Profesional de la informacion
AB  - The participation-based design of a social media strategy for health organizations, and the evaluation of the experience in the Reina Sofia University Hospital are presented. The methodology of collaborative and multidisciplinary design was developed...
LA  - es
PB  - ediciones profesionales informacion sl-epi
KW  - Social media
KW  - Social media plan
KW  - SMP
KW  - Participation-based design
KW  - Health organizations
KW  - Internal communication
KW  - External communication
KW  - Hospital communication systems
KW  - Health communication
KW  - Stakeholders participation
KW  - Hospitals
KW  - Public-health
KW  - Spanish hospitals
KW  - Opportunities
KW  - Communication
KW  - Knowledge
KW  - Twitter
KW  - Impact
TI  - Qualitative based social media plan participative design for health organizations. Evaluation of the Reina Sofia University Hospital experience
TY  - research article
VL  - 28
ER  -