RT Journal Article
T1 [Pathology in social media networks. Recruitment campaign].
T2 La Anatomía Patológica en las redes sociales. Campaña de reclutamiento.
A1 Alcaraz Mateos, Eduardo
A1 Guerra Pastrián, Laura
A1 Pijuan Andújar, Lara
A1 López Solache, Laura
A1 Zucchiatti, Adriana
A1 García Ángel, Rubén
A1 Prieto Cuadra, Juan Daniel
A1 Labiano Miravalles, Tania
A1 Carvalho, Rita
A1 Gardner, Jerad M
A1 Terrádez, Cristina
A1 de Álava, Enrique
K1 Anatomía Patológica
K1 Pathology
K1 Redes sociales
K1 Social media networks
K1 Twitter
AB Pathology is a speciality that is often poorly understood, not only by the general public, but also by clinicians. However, the recent widespread use of social media provides an opportunity to increase the visibility and comprehension of our profession. A working group was formed to carry out this task. The members of the Spanish Society of Pathology were contacted through its Communication and Social Projection Subcommittee to engage in the campaign #IWantYouForSEAP, to form a network on Twitter. The recruitment period was one month (August, 2016). The resulting project, developed during the XXVIII Congress of the SEAP-IAP, was registered using the analytical tools Symplur and Tweet Binder. 32 applications (29 pathologists, 2 histotechnicians, 1 administrative personnel) were received from all over Spain, including participants from 14 of the 17 Autonomous Regions, from 22 cities and 25 medical centres. The activity in relation to the hashtag #SEAP2017V used in the congress included 685 participants with 6704 tweets and 8,837,435 impressions. 28 of the 32 recruited by the #IWantYouForSEAP campaign participated, contributing with 2410 tweets, and generating 2,090,423 impressions (36% and 24% of the total, respectively). It is possible to promote and motivate teamwork within our discipline through social media networks. This preliminary experience of the use of social media networks in our scientific community has had encouraging results which have raised high expectations among participants. An appropriate use of social media networks could help to narrow the gap between pathologists and society.
YR 2017
FD 2017-10-18
LK https://hdl.handle.net/10668/26661
UL https://hdl.handle.net/10668/26661
LA es
DS RISalud
RD Apr 5, 2025