RT Journal Article
T1 Analysis of food advertising to children on Spanish television: probing exposure to television marketing.
A1 Campos, Daniel
A1 Hernández-Torres, Juan José
A1 Agil, Ahmad
A1 Comino, Mariano
A1 López, Juan Carlos
A1 Macías, Victoria
A1 Campoy, Cristina
K1 childhood obesity
K1 food publicity
K1 policy food
K1 television marketing
AB We aimed to assess longitudinal changes in television (TV) food advertising during 2013 compared to 2007, measuring children's exposure to healthy and unhealthy advertisements, after the new European and Spanish Public Health laws published in 2011. Two thematic channels for children (TC), and 2 generalist channels (GC) for all ages were recorded, between April and May 2013, on 2 week and 2 weekend days. Food advertisements were classified as core (CFA) (nutrient dense, low energy), non-core (NCFA) (unbalanced energy profile or high in energy), or others (OFA) (supermarkets and special food). One thousand two hundred sixty-three food advertisements were recorded (TC: 579/GC: 684) in 2013. NCFA were the most shown (54.9%) in the regular full day TV programming (p  Broadcasting of unhealthy TV food advertising on TC is lower today than six years ago; but, children's exposure to TV advertising of unhealthy food is worrying in Spain, and there is more exposure to unhealthy than healthy food by TV. Watching GC in 2013 had higher risk of being exposed to fast food advertisements than watching TC.
SN 1734-1922
YR 2016
FD 2016-07-01
LK http://hdl.handle.net/10668/10325
UL http://hdl.handle.net/10668/10325
LA en
DS RISalud
RD Apr 6, 2025