RT Journal Article T1 Promoting the ethical use of safe and effective cell-based products: the Andalusian plan on regenerative medicine. A1 Cuende, Natividad A1 Álvarez-Márquez, Antonia José A1 Díaz-Aunión, Concepción A1 Castro, Pablo A1 Huet, Jesús A1 Pérez-Villares, José Miguel K1 direct-to-consumer marketing K1 platelet-rich plasma K1 point-of-care therapy K1 regenerative medicine K1 unproven stem cell treatments K1 unregulated cell-based interventions AB With regard to regenerative medicine, the expectations generated over the last two decades and the time involved in developing this type of therapies, together with the availability of devices that allow point-of-care treatments through the rapid isolation of cellular or plasma products from patients in the operating theater, represent the perfect breeding ground for the offering of unproven or unregulated therapies on a global scale. A multidisciplinary approach-one based on the collaboration of institutions that, from the perspective of their area of competence, can contribute to reversing this worrying situation-to this problem is essential. It is a priority for local health authorities to take measures that are adapted to the particular situation and regulatory framework of their respective territory. In this article, the authors present the regenerative medicine action plan promoted by the Andalusian Transplant Coordination (i.e., the action plan for the largest region in Spain), highlighting the aspects the authors believe are fundamental to its success. The authors describe, in summary form, the methodology, phases of the plan, actions designed, key collaborators, important milestones achieved and main lessons they have drawn from their experience so that this can serve as an example for other institutions interested in promoting the ethical use of this type of therapy. YR 2020 FD 2020-08-30 LK http://hdl.handle.net/10668/16197 UL http://hdl.handle.net/10668/16197 LA en DS RISalud RD Apr 10, 2025