RT Journal Article
T1 Pairwise Voting to Rank Touristic Destinations Based on Preference Valuation
A1 Cabrera, Francisco E.
A1 Amaya, Manuel
A1 Vaccaro Witt, Gustavo Fabian
A1 Ignacio Pelaez, Jose
K1 tourism ranking
K1 preference valuation
K1 multiple criteria decision analysis
K1 pairwise voting
K1 Decision-analysis
K1 Likert scales
K1 Owa operator
K1 Model
K1 Ahp
AB This paper presents a novel approach for ranking tourist destinations based on the eigenvector method for pairwise voting (EMPV). The proposed approach relies solely on pairwise comparisons instead of direct-vote polling. The EMPV method was tested over a real-world case application to rank various tourist destinations in the Costa del Sol region, Spain, and its outcome was compared against a polling approach using a Likert-type scale. Results show that the EMPV and the Likert-based approach provided different rankings of preferred tourist destinations. Furthermore, both the EMPV and the Likert-based approaches shared the same preference patterns per ranking position, thus confirming that the reported predilection of the tourist is independent of the measurement approach. Finally, results show that the ranking produced by the EMPV methodology was highly related to the real number of visitors of the Costa del Sol tourist destinations, surpassing the Likert-based approach in both ordering and value similarities.
PB MDPI AG
YR 2019
FD 2019-10-23
LK http://hdl.handle.net/10668/19328
UL http://hdl.handle.net/10668/19328
LA en
NO Cabrera F, Amaya M, Vaccaro G, Peláez J. Pairwise Voting to Rank Touristic Destinations Based on Preference Valuation. Sustainability. 2019;11:5873
DS RISalud
RD Apr 10, 2025